Cookie Policy

Effective Date: 10/01/2024

Thank you for visiting go.pestai.io (the “Website”). This Cookie Policy (the “Policy”) describes the types of technologies that help Pest AI and/or app.pestai.io (the “Company”, “us”, “we”, or “our”) to achieve the purposes when you visit the Website and the products, features, materials, and services we offer (collectively with the Website, the “Services”).

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.

For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

The Website uses Trackers managed directly by the Company (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Company or the relevant provider. Some of them expire upon termination of the User’s browsing session.

In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specifications as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Company.

To find more information dedicated to Californian consumers and their privacy rights, Users may visit the

Privacy Policy

.

Please review this Policy carefully. By accessing or using the Services (or by clicking on “accept” or “agree” to this Policy when prompted), you agree to the terms of this Policy on behalf of yourself or the entity or organization that you represent. If you do not agree to any term in this Policy, you should refrain from further use of our Services.


Activities Strictly Necessary for the Operation of Website and Delivery of the Service

The Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.


Other Activities Involving the Use of Trackers

Measurement

The Website uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

Analytics

The services contained in this section enable the Company to monitor and analyze web traffic and keep track of User behavior.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of the Website, to prepare reports on its activities, and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy – Opt-Out.

Google Ads Conversion Tracking (Google LLC)

Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on the Website.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy.

Facebook Ads Conversion Tracking (Facebook Pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on the Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram, and Audience Network.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy.


Targeting & Advertising

The Website uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve, and track ads.

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on the Website, possibly based on User interests.

Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e., displaying ads tailored to the User’s interests and behavior, including those detected outside the Website.

Google Ad Manager (Google LLC)

Google Ad Manager is an advertising service provided by Google LLC that allows the Company to run advertising campaigns in conjunction with external advertising networks. The service uses the “DoubleClick” Cookie to track the use of the Website and User behavior concerning ads, products, and services offered.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy.

Facebook Lookalike Audience (Facebook, Inc.)

Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list based on their past use of the Website or engagement with relevant content across the Facebook apps and services.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy – Opt-Out.


Remarketing and Behavioral Targeting

This type of service allows the Website and its partners to inform, optimize, and serve advertising based on past use of the Website by the User.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of the Website with the Google Ads advertising network and the DoubleClick Cookie.

Personal Data processed: Tracker and Usage Data. Place of processing: United States – Privacy Policy – Opt-Out.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of the Website with the Facebook advertising network.

Personal Data processed: Email address and Tracker. Place of processing: United States – Privacy Policy – Opt-Out.


How to Manage Preferences and Provide or Withdraw Consent

There are various ways to manage Tracker-related preferences and to provide and withdraw consent, where relevant:

Browser Settings: Users can manage preferences related to Trackers from directly within their device settings, for example, by preventing the use or storage of Trackers.Cookie Notice: Consent preferences can be managed via the cookie notice or relevant consent-preferences widget, if available.Deleting Trackers: Trackers stored in the browser’s local memory can be cleared by deleting the browsing history.Third-Party Trackers: Users can manage preferences and withdraw consent via the relevant opt-out link, the third-party privacy policy, or by contacting the third party directly.

Locating Tracker Settings

Users can manage Cookies in the most commonly used browsers at the following addresses:

Google ChromeMozilla FirefoxApple SafariMicrosoft EdgeBraveOpera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general.


Advertising Industry Specific Opt-Outs

Notwithstanding the above, Users may follow the instructions provided by:

YourOnlineChoicesNetwork Advertising InitiativeDigital Advertising Alliance

Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Digital Advertising Alliance offers an application called

AppChoices

that helps Users to control interest-based advertising on mobile apps.


Company and Data Controller

Pest AI

18653 Ventura Blvd Ste 194

Tarzana, CA 91356

Company contact email:

[email protected]

Since the use of third-party Trackers through the Website cannot be fully controlled by the Company, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document

2024. All rights reserved. Made by Pest AI with ❤️