How do I automate Google review requests?
Short answer
Trigger a workflow on service completion, wait about an hour so the technician has actually left, then send one short text asking for a review with your Google review link. Add a satisfaction check first so anyone unhappy reaches your service manager instead of your public listing, and stop the sequence as soon as a review is detected or the customer replies.
Before you start
- A Google Business Profile with your short review link copied.
- Job completion data flowing into Pest AI from your field service platform.
- A registered SMS number, and an email sender if you want a second channel.
- A named person who handles unhappy-customer escalations.
Step by step
Get your Google review link
In your Google Business Profile, use the "Ask for reviews" option to copy the short review link. That link opens the review box directly. Sending customers to your general listing instead adds two taps and measurably fewer reviews.
Trigger on completed service, not scheduled service
Build the workflow on an appointment status of completed, synced from your field service platform. Triggering on the scheduled date sends requests for jobs that got rescheduled or cancelled, which is a fast way to annoy people.
Watch out: If technicians close out jobs at the end of the day rather than on site, account for that in your timing or the text will arrive hours late.
Wait, then ask the satisfaction question first
Wait about an hour after completion, then send a single question: "How did today's service go — great, okay, or not great?" This one step is what protects your rating. It costs a message and it filters the ask.
Branch on the answer
A positive reply gets the review link immediately with a one-line thank you. Anything neutral or negative skips the link entirely, creates an urgent task for the service manager, and notifies them directly. No customer with a problem should ever be handed your review URL.
Tip: Send the review link within seconds of the positive reply. Momentum is the whole game.
Add one follow-up and then stop
If the review link was sent and no review appears within two days, send exactly one reminder. Then exit. A third ask converts almost nobody and reads as nagging.
Set exclusions and frequency caps
Exclude customers who have already left a review, anyone asked within the last six months, opted-out contacts, and accounts flagged as commercial where the technician is not the decision maker. Recurring quarterly customers should not be asked every visit.
Watch out: Never offer a discount or incentive in exchange for a review. It violates Google's policy and can get reviews removed.
Test with a real completed job
Close out a test job in your field service platform and confirm the sequence fires, the branch logic works in both directions, and the escalation task lands on the right person. Then check the review link opens the review box on a mobile browser.
Track volume by technician and route
Review the reputation dashboard weekly. Review volume by technician tells you who is delivering the experience worth asking about, and it is usually the most useful coaching data an operator gets all year.
Common mistakes
- Sending the review link to everyone without a satisfaction check, then absorbing the one-star reviews.
- Asking days after the visit, when the customer no longer remembers the technician's name.
- Asking recurring customers after every single quarterly service.
- Linking to the general Google listing instead of the direct review link.
Where this fits
This task lives inside PestCRM — the AI Sales System. If you would rather not build it yourself, we set it up during implementation and hand it over documented — partners run the systems, we handle the hard parts. Existing partners can also reach the team through support.
Frequently asked
Want this built for you instead? We configure it with your services, your calendar, and your data, then train your team on it.
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